Please join us when Roslynn McCann gives her CEH Talk on environmental action across scales. Roslynn is a Sustainable Communities Professor in the Department of Environment and Society at Utah State University (USU), USA. She applies conservation theory, communication techniques, and social marketing tools to foster environmental action. She is distinguished guest researcher at CEH for the year.

For more information about Roslynn, please read here.

As for all CEH TALKs, the event is open to everyone with no prior registration needed. Coffee and tea provided.

Abstract

With daily news from the USA and around the globe reporting floods, fires, shootings and despair, it’s easy to believe environmental action has nearly vanished. Yet on the ground – in neighborhoods, communities, states – small acts are quietly nudging change. This talk examines how sustainability behavior can be nudged intentionally and systematically across multiple scales: the individual, neighborhood, community, state, and nation. We will explore together what kinds of participatory frameworks help to shift behavior, and under what conditions do small initiatives ripple outward into broader transformation? Drawing from Dr. Brain McCann’s work as a Sustainable Communities professor in the USA, we’ll explore components of five approaches – Participatory Action Research; Community-Based Social Marketing; Grassroots Coalition Building; Action Competence; Theory of Planned Behavior – to both nudging and measuring environmental change. By unpacking strategies in these frameworks, the talk reveals how environmental change can happen from the household to national level. Participants will leave with concrete strategies and a renewed sense of possibility for nudging environmental change in their own lives.