We are happy to announce this new PhD Course taught by CEH distinguished guest researcher Roslynn McCann and organised by CEH director Heather Swanson.

While mechanisms of transformative change are well researched and applied to consumption-oriented business marketing, the same mechanisms are as effective – yet less often used – for fostering environmental behaviors.

This course overviews leading theories for understanding environmental behavior change, including the theory of planned behavior, value-believe-norm, diffusion of innovations, social influence, environmental identity, and the new ecological paradigm. It also reviews measurement scales for environmental identity and behavioral impacts. Theoretical elements are then further explored via hands-on practice with the Community-Based Social Marketing framework, using an outdoor campus space as a living laboratory. The course will consider how environmental behavior change theory and application can inform research practice, as well as how researchers translate their insights into real-world impacts.

Please read more and apply here. The application deadline is 15 May 2026.